I translate people, business, and technology into experiences that delight and do good.
With over ten years of experience in the Nordics with Ericsson, DesignIt, The North Alliance, Trustly and Electrolux, I bring clarity, empathy, and purposeful innovation to every project.
I transform complexity into clear, intuitive experiences to make life simple.
I align each touchpoint to deliver clarity, usability, and impact.
Strategy gives direction. Systems provide structure. Zooming out sets the vision. Zooming in shapes the details. Meaning and ethics drive the experience.
Because designing for humans starts with understanding humanity.
Vision
Delight
Crafting meaningful experiences that inspire and connect with users.
Do Good
Designing with care — ethics, inclusion, and long-term sustainability at the core of every product decision.
Inspire Change
Turning insight into outcomes that deliver value to users, strengthen business strategy, and support a sustainable future.
Guide
Offering thoughtful, outcome-driven guidance that focuses your product vision.
Design shapes the world we live in through every direction, interaction, and interface.
I focus on
Integrating AI Thoughtfully
Prioritizing Inclusivity and Accessibility
Designing with Impact
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Interested in working together?
I work with companies and academic organizations.
If you want to collaborate or develop an idea, I’d love to connect.
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